Your idea is the subject matter or theme that your business is going to be all about. It is a decision that you should give careful consideration to. It’s the first important decision that you have to make in the long process of developing an online business.
Your entire website or blog should be based on something that is both appealing to yourself and to the visitors that you want to attract to your site and make sales to.
Unlike the bricks and mortar world, it costs very little to start an online business so the chances are that you will eventually own several.
This of course has the advantage that each one only needs to earn a small amount for it to all add up to a decent income. And if just one of them takes off, you can do very well indeed.
But it also means don't hesitate too much.
Avoid "paralyses by analysis" and jump right in, even if it's just for the learning experience.
There is no better model for making money while you sleep than internet marketing.
This is because