Active Campaign Autoresponder
Avoid Self-Hosted Autoresponders
Avoid using self-hosted autoresponders! They’re usually created by ‘smaller’ marketers and lack the features and automation that the managed services provide. Active Campaign, on the other hand, provides all of the features and automation you could want and automatically upgrades you to new features and improvements as they are released,
Very often, the self-hosted autoresponders only have one thing going for them – a low one-time fee. But you always get what you pay for. If you have deliverability issues, etc. you’ll have to sort them out yourself.
Not to mention, most self-hosted autoresponders do not have as many integration and customization features as the ‘big guns’. So it’s best to pick a managed solution even if it means forking out a monthly or yearly fee.
Mention autoresponders and you’ll always see a few big names being mentioned.
Very often, the name Active Campaign will make an appearance and you’ll see marketers raving about it. But does it live up to the hype?
Let’s look at the pros and cons of Active Campaign…
The Pros
Excellent deliverability
Excellent Deliverability
Active Campaign has a higher deliverability rate than most of the other autoresponders such as AWeber, ConvertKit, GetResponse and more.
If you’re looking for an email marketing tool which will get your emails into the subscribers’ inboxes most of the time, you need Active Campaign. This is one of its strongest features.
Free migration
Stuck with another email marketing company and want to move?
Active Campaign will migrate your lists and everything else along with it over to their side – for free. You won’t need to do a thing. They’ll do it all for you and you can email your list from the Active Campaign interface.
Templates, templates and more templates!
Sending emails has never been easier. Active Campaign has 125+ email templates that you can use. Unlike ConvertKit which sends mostly text-based emails, with Active Campaign, you can just need to load one of their email templates, make a few tweaks, post your content and you’re good to go.
Besides email templates, there are 50+ landing page templates too.
On a tight budget and don’t wish to pay for a page builder?
No worries. You can still use Active Campaign’s landing pages to build your list. The landing pages may be basic and not have the bells and whistles that page builders such as OptimizePress or Leadpages have – but they still get the job done and you’ll build your list.
Split testing
Yes! Active Campaign will allow you to split test your emails, subject lines and more… if you want to.
Excellent support
Their support desk is open 24/7 and you can contact them via live chat. You’ll not be left in the lurch. The staff at Active Campaign are responsive and capable.
Advanced customization features
Besides having being tons of templates in Active Campaign, you’ll also be able to customize your emails, lists, etc. You have a lot of control over your email lists and the emails you send out.
Lots of advanced features too!
Most autoresponder tools pack a ton of features. Going into them in detail here is unnecessary because you’ll be better informed by visiting Active Campaign’s official website.
But here’s a quick list of some of the features you’ll find in Active Campaign: segmentation, site and event tracking, predictive content, split automation, contact scoring, SMS marketing, attribution reporting and more!
The Cons
Active Campaign doesn’t really have a neat interface and can be difficult to navigate. You may need to watch the tutorials and go through the learning curve before being able to use it proficiently.
This is not an autoresponder for total neophytes to email marketing. The sheer number of features and reporting capabilities can make it seem overwhelming to the beginner. Furthermore, the pricing does jump significantly when you go from Lite to the Plus or Professional packages.
Affiliate marketing on the platform is another iffy issue. While Active Campaign says they allow it, the terms are not clear because they also say, “Do not send emails with the sole purpose of promoting another product or business.”
This line instantly shuts out most affiliate marketers who only promote affiliate products. So if you’re an affiliate marketer, you’ll want to go with autoresponders like AWeber or GetResponse which are far more lenient.
Should You Get It?
It depends on your needs. This is an autoresponder that needs more thought before purchase.
If you’re just doing basic email marketing, you really don’t need Active Campaign.
However, if you’re already with another email marketing service and you need a more robust platform with advanced features and analytics, Active Campaign is probably the better choice for you.
Click on the link below and study the features you’ll get with Active Campaign. Absolutely amazing and definitely for the serious online marketer who is looking to ramp up sales and conversions through email marketing.
