Being a Senior Doesn't Mean You Can't Get Excited
There’s nothing quite like the rush you get when you make your first online sale. Particularly if it happens overnight, while you’re asleep. This can happen frequently, when the bulk of your sales come from the other side of the world. There are no limits.
Imagine waking up, checking your computer and there it is, your first sale!
And you know that if you can make 1, you can make 5. And then 10, then 100 and then 1,000 until suddenly you’re making more from what started as a side hustle than most executives make from their 60-hour, relationship-destroying week.
it's All About the Internet
There has never been an opportunity like the one available to you now in online marketing for seniors.
Never before in the entire history of the human race have everyday people like you and me (and I'm 76) been able to start a business from next to nothing and make it available to the entire planet a few days later.
The Internet has made it all possible.
Not just possible, but easy.
Well, relatively easy.
Stuff that used to be mind-bogglingly difficult just a few years ago can now be learned by anyone. Including seniors like you and me!
I’m talking about things like registering a domain name, building a website and driving traffic to it.
You can choose to do it yourself or hire someone to do it for you. They could live next door or on the other side of the world. It doesn’t matter. You can find the right person easily and their price will be surprisingly low.
That’s no longer the hard part.
You Must Remember That You Are Creating a Business
Whether you are creating an online business for seniors or for stay-at-home-moms, the first thing you need to get your head around is that you are creating a business.
And you have to know the answers to the same questions that you would ask for any business.
What is my business all about?
Is there a demand for my business products?
Where will I locate my business?
What is my business structure?
How will I get customers?
How will I get paid?
Fortunately, it’s both easier and cheaper to get answers to these questions with Internet Marketing that with any other type of business.
You can get the answers to these questions for free by requesting my Internet Marketing FAST Box Set. It comprises 8 books that lead you through the journey. And you'll have the opportunity to participate in my "over the shoulder" Internet Marketing FAST training course.
The Laptop Lifestyle for Seniors Internet Marketing
Have you heard of the term “the laptop lifestyle”?
It becomes possible when your income is from your internet business.
You are no longer tied to a particular place or time, because you are no longer exchanging your time directly for money.
You can take your laptop down to your local café with free wi-fi and spend a pleasant hour or two “working” while sipping on a latte and a couple of slices of fruit toast. Or whatever your preference is.
Or even without the internet. Take your laptop to the beach and record some stuff that you’ll upload to your website later.
It’s real freedom.
You've worked hard all your life and you deserve this now.
But I'm too Old to Learn This Technical Stuff
At 78 years old (in 2022), I have the authority to tell you that you're not!
There are only 4 technical things that you need to get on top of to create the website that will be the platform for your new online business.
- Select a Niche.
- Register a Domain Name.
- Open a Web Host Account.
- Build a Website.
Now, it doesn't matter if you don't even know what these mean or you know what they mean but don't know where to start.
These won’t create a profitable internet business for you by themselves but they are the foundation that you will need first.
In the bricks and mortar world, these are equivalent to:
- Deciding what business you want to be in, such as opening a restaurant.
- Getting and registering a name for your restaurant.
- Leasing premises.
- Building, equipping and decorating the restaurant.
At this stage, no one knows about your new business and you don’t have any customers or income.
The big difference is the cost.
For the bricks and mortar business, it’s considerable.
For the internet marketing business, it’s trivial.
There are plenty of things that you know now that once upon a time you didn't.
This is exactly the same. All you need is a blueprint. Someone to show you how, step by step.
Select a Niche
If you are starting any sort of business, whether it's bricks and mortar or an online business, the first question you have to ask yourself is "What is my business all about?"
In the online world, it's called choosing your niche and, although it's very important, bear in mind that it may be just the first of many online businesses that you are going to own.
Unlike the bricks and mortar world, it costs very little to start an online business so the chances are that you will eventually own several.
This of course has the advantage that each one only needs to earn a small amount for it to all add up to a decent income. And if just one of them takes off, you can do very well indeed.
But it also means don't hesitate too much.
Avoid "paralyses by analysis" and jump right in, even if it's just for the learning experience.
Register a Domain Name
Just as a good street address is important to a bricks and mortar business, a good domain name is important to an online business.
But what makes a good domain name?
Well, first of all, it has to reflect your business. When a prospective visitor sees it, they should be in no doubt as to what your business is about.
In addition, these are the other desirable characteristics:
It should have a dot com extension
The shorter the better, as long as it still makes sense. All the single word domains are long gone, and most of the two-word ones. If you can summarize your story in three words and they're available as a .com domain name, that's great.
For example, if I wanted to create a website that was all about coffee (a very popular subject) and use affiliate links to sell associated product, including high ticket items like fully automatic coffee machines, here are some domain names I could be investigating:
You just need a bit of imagination and just keep coming up with variations until you find one that no one else has thought of.
Open a Web Host Account
A website host is a computer connected to the internet where your website is stored. When someone enters your website’s domain name into a search engine, the search engine retrieves your website’s details from the website host and displays them.
The two web hosts I use are SiteGround and Wealthy Affiliate. SiteGround is cheaper, as it offers only web hosting, whereas Wealthy Affiliate offers in-depth affiliate marketing training and support as well as hosting your websites.
I cannot recommend Wealthy Affiliate highly enough.
It's not just a website host. In fact, that's almost just an incidental by-product of what they offer.
Wealthy Affiliate is a 400,000+ world-wide community of successful and aspiring internet marketers.
And you can join for FREE!
Join Wealthy Affiliate for FREE here
Wealthy Affiliate has the most comprehensive, step by step training that you will find anywhere on the internet.
In fact, if you follow each step of the training and implement it as you go, you are pretty much guaranteed success.
And if you are stuck at any time or just need help or clarification, just post a question and a member of the WA community will answer it for you. In fact, often several members and, because it's a world-wide community, often more or less instantly.
Build a Website
WordPress is arguably the best, easiest and most effective platform to build a commercial website on.
What used to be incredibly difficult has been made a lot easier with WordPress.
Much of its strength comes from the huge number of themes and plugins that have been created to extend its functionality. Some are free. Many are not. They don’t all co-exist peacefully. Some used to be good, but haven’t been updated to work with later versions of WordPress. It’s a bit of a minefield.
This guide will lead you through installing a basic WordPress site and turning it into an attractive front for your prospective business.
When someone enters your domain name into a web browser like Google or Bing, it has to find your web host to bring up your website. Your web host and your domain name host must be linked.
This is achieved by entering your web host’s DNS (Domain Name Servers) into your domain name details at your domain name host’s website. This is a one-time job.
Wealthy Affiliate makes it particularly easy to install a new WordPress site.
If you’re not already there, log into Wealthy Affiliate, click on Websites, then on the + sign next to My Recent Websites.
Enter your domain name and a title for your website. You can change the title later if you want, so don’t stress too much about it.
Then sit back for a minute or so while Wealthy Affiliate builds your new website. How good is that?
Your Internet Marketing for Seniors Free Guide
In this article, I tried to emphasize that creating your online business isn't a mysterious maze.
It's a set of clearly defined steps.
- Select a niche.
- Register a domain name.
- Get a web host.
- Build a website.
Like everything, the devil is in the detail.
But all you need is a guide that spells out the detail.
You can get it here for free. No obligation, no upsells. But I will tell you about my upcoming over the shoulder Internet Marketing FAST training course. Get the Internet Marketing FAST Box Set for free here:
Internet Marketing FAST Box Set
You'll get the first book in the series immediately and the rest over the next couple of weeks.