How Much Do Amazon Affiliates Pay?
Amazon is where a lot of new affiliate marketers start out. And with good reason:
- Amazon's affiliate program (Amazon Associates) is free and easy to join, requiring little more than an existing website
- People trust Amazon, so if the new affiliate marketer can get visitors to their product review, they are likely to make sales.
The downside is that Amazon's affiliate commission rate is lower than, arguably, anyone else's.
It differs from product type to product type. Amazon Games is far and away the highest at 20%. But it's all downhill from there:
Amazon Affiliates Commission Rates
Product Group | Commission Rate |
|---|---|
Luxury Beauty, Luxury Stores Beauty | 10% |
Digital Music, Physical Music, Handmade, Digital Videos | 5% |
Physical Books, Kitchen, Automotive | 4.5% |
Amazon Fire Tablet Devices, Amazon Kindle Devices, Amazon Fashion Women's, Men's & Kids Private Label, Luxury Stores Fashion, Apparel, Amazon Cloud Cam Devices, Fire TV Edition Smart TVs, Amazon Fire TV Devices, Amazon Echo Devices, Ring Devices, Watches, Jewelry, Luggage, Personal Care Appliances, Camera, Electronics, Shoes, Handbags & Accessories | 4% |
Toys, Pet Products, Headphones, Musical Instruments, Business & Industrial Supplies, Home, Home Improvement, Beauty, Furniture, Sports, Lawn & Garden, Outdoors, Tools, Baby Products, Amazon Coins | 3% |
PC, PC Components, DVD & Blu-Ray | 2.5% |
Televisions, Digital Video Games | 2% |
Amazon Fresh, Physical Video Games & Video Game Consoles, Grocery, Health & Personal Care | 1% |
Gift Cards; Wireless Service Plans; Alcoholic Beverages; Digital Kindle Products purchased as a subscription; Food prepared and delivered from a restaurant; Amazon Appstore, Prime Now, or Amazon Pay Places | 0% (No commission) |
All Other Categories | 4% |
Startup Affiliate Marketers
Often, the actual amount of commission is not that important for the startup affiliate marketer.
All they want to know initially is that the affiliate marketing model that they are building their online business around works.
This is a greater concern to them than how much do Amazon affiliates pay.
