Trigger Words: How to Write Copy That Sells.
There are certain words that you use with your audience that are going to stick out in their mind. These are called trigger words.
Trigger words will get your audience to take action. They make people stop and decide that they’re going to read what you have to say. They spark an emotion, and they get people to think. They make your ads stand out from the other ads.
Copy That Sells: How To
How to is one of the easiest trigger words to use. And it's often the subject of a Google search. When you don’t know how to write an ad, or when all else fails, you can start with how to. Like I did with this ad that you're reading now.
“How to write an ad that appeals to your visitor's hidden desires.”
“How to write an ad that floods your bank account with money.”
"How to write an ad that will have people calling you day in and day out."
“How to write an ad that'll sell your car faster than anyone on the planet.”
See how we can use something like a “how to” ad to stop people
dead in their tracks?
Copy That Sells: Truth
The truth about this. The truth about that. The internet is full of them but they still get the clicks.
“The truth about diets and weight loss. What your doctor doesn't tell you”
“The truth about getting six pack abs after 40. Don't waste your time with exercise that just makes it harder.”
“The truth about arm pain.”
“The truth about making money online. It's not what you think.”
“The truth about divorce. Save thousands on expensive lawyers.”
Copy That Sells: Hidden
Hidden is a good one too.
“Hidden secrets of advertising executives.”
“Hidden secret a 30-year-old woman used to lose 90 pounds
after having her baby.”
“The hidden secrets the mortgage companies don’t want you
to find out.”
Notice how the last one is more emotionally charged than, “I’m going to save you a lot of money on your mortgage.”
These are just a few little hints about how to write copy that sells. Learn why the so-called experts are wrong and discover the new methods that are working right now.
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