Affiliate Marketing for Beginners
Register a Domain Name
Your Domain Name: The Digital Address of Your Business
Just as a physical address is crucial for a brick-and-mortar store, a compelling domain name is central to your online business.
So, what constitutes an effective domain name?
Primarily, it should resonate with your business. Upon glancing at it, potential visitors should instantly grasp the nature of your enterprise.
Further, here are some attributes to aim for:
- Opt for a .com extension.
- Aim for brevity, but maintain clarity. Single-word domains are a rarity now, and two-word domains are becoming scarce. But if you can encapsulate your essence in three words and they're up for grabs as a .com, you're on the right track.
To illustrate, if my goal was to design a site centered around coffee and monetize it using affiliate links for products, especially premium ones like fully automated coffee makers, I might consider domain names like:
Creativity is key. Keep brainstorming until you stumble upon that unique domain that hasn’t been snapped up by someone else.
For another way of registering a domain name, consider joining the Wealthy Affiliate platform. You get a free domain name and free hosting for three websites with premium membership. As well as personal help from me as your mentor!
Domains Don’t Rank, Content Does
It might be a bit perplexing at first, but when aiming for high rankings in Google and other search engines, it isn't your entire website that you're focusing on. Here's what you need to understand:
Websites are made up of various pages. In the language of WordPress, these can be categorized as “pages” and “posts”. While a page generally offers static information, a post is more of a dynamic piece, usually delving deeper into a specific topic related to your website's theme.
It’s these individual posts and pages that you target to rank for specific keywords.
To draw from the coffee analogy, imagine you have a page showcasing the top 5 premium espresso machines available on Amazon, complete with your affiliate link. Later, you curate a post titled “Top 5 Espresso Machines: A Comprehensive Review”, where you dissect the features of each machine and give suggestions. This post guides the reader to your sales page.
Your goal? When someone searches for “top espresso machines” or “espresso machine reviews”, you want your post to be prominently visible, preferably on the first page.
Notice the distinction? Instead of ranking your entire website, you're pushing a specific post or page that can convert a visitor into a customer.
Long gone are times when users remembered and manually entered domain names. The modern approach involves searching terms on platforms like Google, Bing, or other search engines.
Interestingly, while having a broader audience means a more generalized domain name, as seen with “Google”, “Bing”, or “Yahoo”, which aren’t intrinsically tied to web searches. Even more starkly, “Amazon” isn't naturally associated with e-commerce supremacy.
While reaching Amazon's heights might be aspirational, it’s essential that your domain aligns with your business's core. However, it's not something to lose sleep over; you can always pinpoint a fitting domain. Remember, there's no need to overspend on domains in the secondary market. It's often an unwarranted expense.
For more articles on this and other topics related to affiliate marketing for beginners and seniors, please check out Affiliate Marketing Articles.