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August 9, 2023

Affiliate Marketing for Beginners: Register a Domain Name

Affiliate Marketing for Beginners

Register a Domain Name

Your Domain Name: The Digital Address of Your Business

Just as a physical address is crucial for a brick-and-mortar store, a compelling domain name is central to your online business.

So, what constitutes an effective domain name?

Primarily, it should resonate with your business. Upon glancing at it, potential visitors should instantly grasp the nature of your enterprise.

Further, here are some attributes to aim for:

  • Opt for a .com extension.
  • Aim for brevity, but maintain clarity. Single-word domains are a rarity now, and two-word domains are becoming scarce. But if you can encapsulate your essence in three words and they're up for grabs as a .com, you're on the right track.

To illustrate, if my goal was to design a site centered around coffee and monetize it using affiliate links for products, especially premium ones like fully automated coffee makers, I might consider domain names like:

  • loveforcoffee.com
  • baristablend.com
  • coffeeeveryday.com
  • coffeeuniverse.com

Creativity is key. Keep brainstorming until you stumble upon that unique domain that hasn’t been snapped up by someone else.

For another way of registering a domain name, consider joining the Wealthy Affiliate platform. You get a free domain name and free hosting for three websites with premium membership. As well as personal help from me as your mentor!

Domains Don’t Rank, Content Does

Your Domain Name

It might be a bit perplexing at first, but when aiming for high rankings in Google and other search engines, it isn't your entire website that you're focusing on. Here's what you need to understand:

Websites are made up of various pages. In the language of WordPress, these can be categorized as “pages” and “posts”. While a page generally offers static information, a post is more of a dynamic piece, usually delving deeper into a specific topic related to your website's theme.

It’s these individual posts and pages that you target to rank for specific keywords.

To draw from the coffee analogy, imagine you have a page showcasing the top 5 premium espresso machines available on Amazon, complete with your affiliate link. Later, you curate a post titled “Top 5 Espresso Machines: A Comprehensive Review”, where you dissect the features of each machine and give suggestions. This post guides the reader to your sales page.

Your goal? When someone searches for “top espresso machines” or “espresso machine reviews”, you want your post to be prominently visible, preferably on the first page.

Notice the distinction? Instead of ranking your entire website, you're pushing a specific post or page that can convert a visitor into a customer.

Long gone are times when users remembered and manually entered domain names. The modern approach involves searching terms on platforms like Google, Bing, or other search engines.

Interestingly, while having a broader audience means a more generalized domain name, as seen with “Google”, “Bing”, or “Yahoo”, which aren’t intrinsically tied to web searches. Even more starkly, “Amazon” isn't naturally associated with e-commerce supremacy.

While reaching Amazon's heights might be aspirational, it’s essential that your domain aligns with your business's core. However, it's not something to lose sleep over; you can always pinpoint a fitting domain. Remember, there's no need to overspend on domains in the secondary market. It's often an unwarranted expense.

Originally, there were just three domain name extensions: .com, .net and .org. Since then, there have been a proliferation of TLDs, such as .biz, .pro, .tv and so on, with new ones being constantly added. This has happened partly because of the explosion of websites, to make more possibilities available, but also simply because the more available, the more potential profit there is for the domain name registrars.

However, this has also resulted in the .com version becoming more and more valuable and highly regarded.

The upshot is simply this. Get a .com domain for your website.

Understanding Domain Name Registrars

Domain name registrars are essentially businesses responsible for reserving domain names on the internet. To act in this capacity, these firms must earn accreditation from either a generic top-level domain (gTLD) registry or a country code top-level domain (ccTLD) registry. Thus, functioning as a domain name registrar means adhering to rigorous standards set by the governing domain name registries.

In simpler words, a company has to get official approval and follow strict rules to serve as a domain name registrar.

There’s a variety of domain name registrars in the market, including, but not limited to, Namecheap, Crazy Domains, Monika, GoDaddy, and eNom Central. While their pricing structures may be in the same ballpark, they often differ slightly and frequently offer various promotional deals.

For global .com domain names, I personally vouch for Namecheap. If you're looking for Australian .com.au domain names, Crazy Domains gets my nod.

A Guide to Using Namecheap:

Start Your Search: Access Namecheap through this link.

  • Key in your desired domain. For demonstration purposes, let's input one of the earlier discussed coffee-themed domain names.
  • If the domain name, like coffeeforall.com, is free, Namecheap will confirm its availability.
  • If it’s taken, Namecheap will offer alternatives using different TLDs. Although countless options might appear, our primary focus remains on the .com variant.
  • If your initial choice isn’t available, try other iterations. A potential alternative could be coffeeforyouandme.com, which, though lengthier, is memorable.
  • Upon finding an available domain, you can proceed by adding it to your cart. It only costs a few dollars for a one-year registration.

Harness the Power of Domain Wheel for Ideas

If you're in need of inspiration while hunting for domain names, consider turning to Domain Wheel.

Here's a simple guide:

  1. Setup for Efficient Searching: Open two browser tabs - one for Domain Wheel and the other for Namecheap.
  2. Kickstart Your Search: Head over to Domain Wheel. Input your base keyword, make sure you’ve selected only the .com extension, and hit the 'Search Domain' button.
  1. Refine Your Search: If the initial suggestions don’t resonate, experiment with alternate keywords or phrases.
  2. Lock Down Your Domain: Once a name catches your eye and feels right, hop over to the Namecheap tab and proceed to secure your domain.

Remember, finding the right domain often involves a mix of creativity, relevance, and a bit of trial and error.

Just One Part of the Puzzle

Learning how to register a domain name, while important, is just one part of the puzzle. For answers to other questions you may have, check out Affiliate Marketing: Your Questions Answered.

More Articles

For more articles on this and other topics related to affiliate marketing for beginners and seniors, please check out Affiliate Marketing Articles.

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Phil Lancaster

Phil is a septuagenarian who has now funded his retirement through internet marketing.

"It's both enjoyable and lucrative," says Phil. "and can literally be run from anywhere in the world with an Internet connection. Like many others out there, I initially poured money into the bright, shiny pebbles. The one off, brilliant opportunities that promised an overnight income with the push of a button. The only thing they did, besides suck up funds like a vacuum cleaner, money that I couldn't afford, was take up so much time that I ended up depressed as well as poorer. It wasn't until I learned how to build a genuine business (I now have 30 of them) in both affiliate marketing and e-commerce, using the platform and tools that I tell you about on this website, that I turned it all around. I now make a substantial and sustainable retirement income and I want to teach you how to do the same."

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